Conversion Tracking - a key to online success

Published August 24th, 2008

It’s been a while since I posted on this blog. I’ve been away on holiday and have also been busy on other projects.

One of the things that internet marketers often neglect is tracking converstions on their site or sites. Done properly, it really can make a massive difference to your bottom line.

Do you know if that Adwords campaign is paying dividends?

Is that ad you placed making you money?

Is your newsletter generating a return?

If not, how do you know what is working? You may be pouring money down the drain.

I’ve just come across a simple to use conversion tracking tool at conversionstats.com which handles all of your tracking needs for you.

The site offers a range of benefits:

It compares multiple websites
With ConversionStats you can analyze all data from website(s) at once, getting the necessary stats like best traffic sources, visitors’ location and best performing keywords. This will save you time, because you will no longer have to switch from once analytic account to another to see website traffic data for each site you own. The system allows you to classify all information according to specific criteria, to monitor web pages and to see what call-to-action tactics work the best for your site.

ConversionStats gives you and your clients the total access to all marketing data.
With this tool you can track from different domains, in real time and on a 24/7 basis.

ConversionStats allows you to track users by location.
Targeting customers is critical for your business growth: to convert random visitors into enthusiastic buyers, you should know their needs. Actually, studying your prospects is a never-ending process, and here ConversionStats can be very helpful, classifying your customers by country, state and city.

ConversionStats is compatible with all kinds of shopping carts.
It can easily track conversions from any merchant. Whatever shopping cart you have – it can be integrated with the universal ConversionStats system.

It has SEO Campaign Tracking feature.
ConversionStats will show you which of your link-building campaigns are the most efficient. By tracking incoming links, the tool enables you to improve ranking and to get more visitors.

It helps define the right keywords.
Using the best keywords for your niche you can attract your target audience and hence create sure-fire content for your landing pages. Thus, along with its ability to determine the best link-building campaigns and generate traffic, ConversionStats can be also useful for on-page optimization of your website.

ConversionStats offers heat map tracking.
This stats program will help you better understand your prospects and easily convert them into customers. By analyzing users’ click views, you can see how to build your web pages so that they start making money. The Heat Map Tracking feature from ConversionStats will show you where to place your call-to-action or affiliate links.

ConversionStats comes with a customer-specified access system.
That means that, once you have signed up, you become a super user and have unlimited access to all ConversionStats features, taking advantage of the latest innovations we have developed just for you. Besides, the super user status lets you add as many sub users as you want and give them access to website data. If you are working in a hosting, web design or consulting company or running any other online business, you may need this feature to help your clients with website monitoring. With ConversionStats you will be able to offer your clients more than you actually do – SEO, design, site promotion etc, – you will provide them with an effective and completely secure website analytic service. Now you can track website stats and share it with your clients – for extra payment or on a freebie. Thus, ConversionStats ensures that you increase customers’ loyalty, making them choose you among hundreds of competitors.

ConversionStats has a branding feature.
Thus, you can wrap your website around this analytic software, making it look like yours. After super users have logged in, the branding option can be selected on the menu and, when users click on it, they are allowed to point to a header and footer file on their website. To enhance the branding, ConversionStats can create free templates and add slight changes to the menu background and text – a remarkable benefit available for ConversionStats super users only.

It saves marketing dollars.
ConversionStats provides you with converting keywords and top converting sources. Using this data you can improve your return on investment and spend less marketing dollars on failed campaigns. With ConversionStats no campaign will fail.

ConversionStats is easy!
Despite its advanced features, this tracking tool is user-friendly and equally handy for skilled webmasters and newbie’s. ConversionStats is proud of its simple interface ensuring users to discover everything about their website as soon as they need it. Moreover, to make the offer even sweeter, ConversionStats provides a detailed description of each feature supported by a customized demo.

I’m very impressed with what I have seen and tested at conversionstats.com. In particular, the simplicity of the site and how easy it is to set up. I’ve tried other systems in the past which have been very complicated to implement - that’s not the case with ConversionStats.

So, if you are looking for a simple to use, free conversion tracker, give conversionstats.com a try. I don’t think you’ll be disappointed!

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