Profiting from Mini Sites Part 3
Published June 13th, 2008This is the third part of my review of Michael Rasmussen’s free video course on mini sites. Read the previous posts here:
Part 1 - Videos 1-3
Part 2 - Videos 4-6
Today I’m reviewing videos 7-9:
VIDEO 7 - HOW TO “GROW” YOUR SALE
This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective ‘upselling’ techniques that I’ve ever seen.
You’ll learn:
* The psychology of ‘upselling’, and how to use it make your customer spend even more money with you. The best part? He’ll think it was his idea!
* The absolute best time to upsell your customer. This one will surprise you when you realize how much money you’ve been leaving on the table by skipping this step.
* 5 simple techniques to increase your profit by up to 100%.
If you’ve already got a mini site that’s up and running, this video will make a big difference for you right away. Use any of these ‘plug and profit’ strategies to increase your income literally overnight!
VIDEO 8 - CREATING AN AFFILIATE SALES FORCE
If there’s one thing I’ve noticed that all successful marketers have in common, it’s that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting for them.
If you’ve ever dreamed of having an army of motivated sales people working hard to make you money, then you’re going to love this video. Michael will teach you:
* What an affiliate program is, and how to set one up very quickly.
* Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).
* Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.
* How to motivate affiliates to sell for you.
VIDEO 9 - MINI SITE MISTAKES TO AVOID
Let’s face it… it’s not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don’t have to. You’ll learn:
* Why people do judge a book by its cover… and how to capitalize on that for your mini-site
* The single biggest reason people don’t buy from a mini site, and how you can apply this ‘instant fix’.
* The single biggest thing that will kill your mini-site (it’s not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)
* Two list building mistakes that’ll cripple your long-term profits.
In my next post, I’ll look at videos 1-12. In the meantime, if you haven’t already, please sign up for my newsletter or subscribe to my RSS feed to ensure you receive notification when the next reviews are published.
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