Adwords Action!
Published April 26th, 2007OK, I’ve taken action as I promised and spent the afternoon updating my Adwords Ads according to the guidance in Perry Marshall’s Ultimate Guide to Google Adwords. I’ve taken the principles on board, although it’s going to take a little longer to implement absolutely everything, and I’ll need to keep tweaking the ads as time progresses.
To date, I’ve increased the number of ads per ad group, added some additional negative keywords and tidied up the headlines. I used Keyword Analyzer to crunch the keywords - it’s a really handy keyword analysis tool.
To date in my niche, I’ve achieved a CTR of 2.85%, with an average CPC of £0.03. I don’t expect to decrease the CPC very much - it’s already pretty low - but I do hope to improve the CTR. I’ll report back in a couple of weeks with the results to date.
If you want to pick up a copy of Perry’s book go to Amazon UK
Google Adwords Keywords Analyzer Perry Marshall
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